Unlike most other applications, WhatsApp does not earn revenue through advertisements. It has since surpassed Facebook’s messenger and Instagram, the third and fourth biggest properties. In February 2018, WhatsApp had 1.5 billion users and was Facebook’s second-biggest property. WhatsApp, a pun for “What’s up?” became popular because its encrypted messages were stored on users’ smartphones instead of company servers – making the service more private and secure.Īfter five years in existence and a bit of wooing from Facebook CEO Mark Zuckerberg, Facebook Inc purchased WhatsApp in February 2014 for $19 billion when it had a user base of $400 million. It is available for iPhones, Androids, Blackberries, Windows Phones, Nokia phones and, most recently, desktops. Users can upload their contact book and message anyone who has the app installed, at zero cost. WhatsApp was founded in 2009 by Brian Acton and Jan Koum, both ex Yahoo! employees as an alternative to expensive SMS services. The app allows users to send text messages, make voice and video calls, share images and other media such as documents, contacts, and user location.
With a reported user base of more than 1.5 billion by February 2018, WhatsApp is one of the most popular messaging applications available today.
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